llms.txt: ready-to-use template and real examples for companies
llms.txt tells generative engines what you do and which pages to cite. Full template, three real examples, and the mistakes that make it useless.
The answer in 40 words
llms.txt is a Markdown file served at /llms.txt that describes your site to generative engines: identity, services, key pages, contacts. It is not an official standard, but AI crawlers read it and treat the linked pages as preferred sources.
Minimum template
# Company Name\n> One sentence on what you do and for whom.\n\n## Services\n- Service 1: one-line description.\n\n## Resources\n- Main guide: what it covers.\n- FAQ: verified questions.\n\n## Contact\n- Contact form: https://example.com/contact
What to include and what to avoid
Include a unique description, 5-15 links to your most authoritative pages, and verifiable company data. Avoid keyword stuffing, thin pages, and dumping 200 URLs: generative engines reward curation, not exhaustiveness.
How to verify it works
Check that /llms.txt returns 200 as text/plain with no redirect, then ask Perplexity what your company does and see whether your domain is cited. Re-test every 30 days: citation rate is probabilistic and shifts with model updates.
Domande frequenti
Is llms.txt required?
No. It is not an official standard, but it costs nothing to publish and several AI crawlers read it, so the risk/benefit ratio makes it a recommended practice.
Where should llms.txt be placed?
At the domain root, reachable at https://example.com/llms.txt, served as text/plain with a 200 status and no redirects.
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